Business Resources and Guides

Starting a Business

Registration, first costs and the numbers to know before you launch.

Pricing

Set prices from real costs and margins instead of guesses.

Profitability

Find out what your business actually keeps from every sale.

E-commerce

Unit economics for online sellers across platforms.

Shopify

Fees, ads and profit per order for Shopify stores.

Etsy

Etsy fees explained, and what your listings really earn.

Freelancing

Rates, clients and the business side of working for yourself.

Business Finance

Loans, break-even and the money decisions behind growth.

Profitability

How to Calculate Profit Margin

Profit margin shows how much of each sales dollar your business keeps. Here is the formula, a worked example, and the mistakes that make margins look better than they are.

Pricing

Markup vs Margin: What Is the Difference?

Markup and margin describe the same profit two different ways, and confusing them quietly underprices products. Learn both formulas and when to use each.

Pricing

How Much Should I Charge for My Product or Service?

A practical way to set a price: add up real costs, choose a margin, sanity-check against the market, and test. Works for products, services and freelance work.

Shopify

How to Calculate Your Real Shopify Profit

Revenue is not profit. This guide walks through every per-order cost a Shopify store carries, including ads and refunds, and shows how break-even ROAS works.

Etsy

How to Calculate Etsy Profit After Fees

Listing, transaction and processing fees all come out of an Etsy order, and the percentages apply to shipping too. Here is how to find the true profit per order.

Pricing

How to Price a Product: A Simple Guide for Small Businesses

Cost, margin, market and value: a simple four-part method for pricing a product so every sale leaves real profit behind.

Business Finance

How to Calculate Your Break-Even Point

Your break-even point is the sales level where costs are exactly covered. Learn the formula, see a worked example, and use it to set prices and targets.

Profitability

What Is a Good Profit Margin?

There is no single magic number, but there is a way to judge yours: what your margin must cover, how margins differ by business type, and how to improve yours.

Starting a Business

How Much Does an Employee Really Cost?

The wage is only the start. Payroll contributions, vacation pay, benefits and extras can add a large amount on top. Here is how to calculate the true cost before you hire.

Freelancing

How to Calculate Your Freelance Hourly Rate

Divide your income goal by the hours you can actually bill, add a buffer, and stop underpricing. A step-by-step rate calculation with a worked example.